This book argues that leading companies don’t succeed by battling competitors in “Red Oceans”, but by creating “Blue Oceans” where they have uncontested market space to grow. It goes over case studies like “Cirque Du Soleil” who created a blue ocean by creating a circus platform that didn’t include animals or more than one act on at once but instead, decided to focus on talented performers and music who created a mystical storyline.


The best money-making move I’ve made so far at uni is to sign up to a few ‘extras’ agencies. You do literally nothing (just a bit of standing around on camera) and you get paid extremely well, often over £100 a day. You also get to creep on celebrities, which is always fun. If I had to choose between that and working in a busy pub, I know which one I’d go for.
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